Frieze Los Angeles 2025: Unmissable Art Fair with Exciting New Exhibitors

The anticipation surrounding the return of Frieze Los Angeles to the Santa Monica Airport is palpable. Scheduled from February 20-23, 2025, this sixth edition promises to be a landmark event in the art world. With 101 exhibitors confirmed, the fair marks a 6% increase from the previous year, showcasing a robust recovery and growth trajectory since its inception in 2019. The bespoke tent designed by Kulapat Yantrasast’s architectural studio, Why, will once again serve as the venue, highlighting the fair’s commitment to innovative and immersive spaces. This year, the event will feature a diverse array of galleries, from global giants like Gagosian and Hauser & Wirth to local favorites such as Charlie James and David Kordansky Gallery. The inclusion of 14 first-time exhibitors, including Southern Guild and Mariane Ibrahim, underscores Frieze’s dedication to fresh perspectives and emerging talent.

A Platform for Emerging Galleries and Artists

Frieze Los Angeles 2025 continues to emphasize its role as a platform for emerging galleries and artists. The Focus sector, curated by Essence Harden, co-curator of the Hammer Museum’s Made in LA Biennial, will spotlight 12 exhibitors, including Bel Ami and Superposition Gallery. This section, dedicated to solo presentations by galleries established in or after 2013, benefits from a subsidized rate, encouraging participation from newer galleries. The fair’s commitment to curatorial excellence is evident in its emphasis on solo and dual presentations, fostering a deeper engagement with contemporary art. Kristell Chadé, Frieze’s executive director of fairs, expressed enthusiasm for the dynamic range of galleries participating, highlighting their role in shaping the future of the art world.

Frieze’s Evolution and Strategic Moves

The 2025 edition of Frieze Los Angeles is particularly significant as it follows recent strategic developments within its parent company, Endeavor. The Beverly Hills-headquartered sports and entertainment conglomerate, which became the majority owner of Frieze in 2016, is exploring the potential sale of the fair alongside two tennis tournaments. This move comes after Endeavor went public on the New York Stock Exchange in 2021, fully acquiring Frieze from its founders, Matthew Slotover and Amanda Sharp. The fair’s expansion under Endeavor’s ownership includes the launch of Frieze Seoul in 2022 and the acquisition of The Armory Show in New York and Expo Chicago in 2023. These strategic moves reflect Frieze’s ambition to cement its position as a leading global art fair, with Los Angeles playing a pivotal role in this vision.

Our Advice on the City

Los Angeles, with its vibrant cultural scene and diverse artistic communities, offers a wealth of experiences for visitors attending Frieze. For those new to the city, exploring the eclectic neighborhoods, from the artsy vibes of Silver Lake to the historic charm of Downtown LA, is a must. Art enthusiasts should not miss the Getty Center and the Los Angeles County Museum of Art, both offering world-class collections. For seasoned travelers, delving into the city’s culinary scene is highly recommended. Los Angeles boasts a rich tapestry of flavors, with pop-ups from beloved local restaurants featured at the fair itself.

In conclusion, Frieze Los Angeles 2025 is not just an art fair; it is a celebration of the city’s dynamic culture and its global contributions to the visual arts. Whether you’re a first-time visitor or a seasoned traveler, the fair offers a unique opportunity to engage with contemporary art in a city that thrives on creativity and innovation. As you explore the fair and the city, take a moment to reflect on the transformative power of art and its ability to connect people across cultures and communities.